From April 14 to 20, 2026, Audemars Piguet made a significant impact at Watches and Wonders Geneva, showcasing its rich horological legacy through an engaging exhibition at Palexpo and throughout the city. This event, deeply rooted in tradition, celebrated the brand’s history of collaboration and innovation.
Visitors to the exhibition were treated to a captivating journey into the world of watchmaking. Through interactive and educational activities, both seasoned enthusiasts and newcomers had the opportunity to delve into the craftsmanship, creativity, and enduring legacy that define Audemars Piguet.
Historical Significance and Innovation
The exhibition prominently featured the historical établissage system, a collaborative production model that played a crucial role in the company’s early days. This system was showcased alongside a collection inspired by it, underscoring Audemars Piguet’s unwavering dedication to craftsmanship and innovation.
Event Details
The event took place at Geneva’s Palexpo, located at Route François-Peyrot 30, 1218 Le Grand-Saconnex, with entrances through Hall 2 and 5. The exhibition ran from Tuesday, April 14, to Monday, April 20, 2026, with public access available from Saturday, April 18, to Monday, April 20.
Expressing enthusiasm for the event, Ilaria Resta, Chief Executive Officer of Audemars Piguet, stated, “We are thrilled to celebrate our shared passion and collaborative heritage with our peers at Watches and Wonders. This event highlights the artistry, precision, and cultural significance of watchmaking both within and beyond the Salon. The experiences we have created will engage the public in new and unexpected ways. We hope you enjoy the journey!”
A New AP Lab in Geneva
Adding to the excitement, Audemars Piguet introduced the AP Lab, designed to immerse visitors in the art of watchmaking. This initiative, running from April 8 to June 28, 2026, in Geneva, offers a hands-on experience that brings the Manufacture’s craft to life. It serves as an accessible entry point in the heart of the city, inviting both seasoned watch enthusiasts and curious newcomers to explore the intricacies of Haute Horlogerie.
