Jewelers Mutual Group, a trusted name in safeguarding jewelry and related businesses, has released its 2025 Watch Study, offering a comprehensive look at the shifting dynamics and motivations within the world of watch collectors. This study delves deeper than mere aesthetics or prestige, exploring the profound emotional and personal connections that watches represent for many enthusiasts.
The findings indicate that watches are treasured not only as fashion accessories but also as personal heirlooms, symbols of uniqueness, and expressions of identity. The collector community is notably diverse, including mechanical purists, design aficionados, trendsetters, and those with sentimental attachments.
“Watches occupy a unique place in people’s lives,” remarked Mike Alexander, President of Jewelers Mutual. “Collectors are profoundly engaged with the artistry and heritage of their timepieces, and our 112 years of expertise in protection provides them with reassurance.”
Significant Findings from the Study
The 2025 Watch Study reveals several notable trends:
- A significant 83% of collectors possess multiple watches, reflecting a deep-seated passion for collecting and rotating their collections.
- Life milestones and emotional ties play crucial roles in purchasing decisions, with many watches linked to personal narratives.
- Brand prestige and craftsmanship are critical factors when choosing new watches.
- There is a wide variation in maintenance practices, with many collectors uncertain about appropriate service intervals.
- More than 70% of collectors have insured their watches in some capacity.
The study also highlights the importance of care practices advocated by experienced collectors, such as regular servicing, avoiding exposure to magnets, proper storage, gentle cleaning, and ensuring that valuable pieces are insured. Jewelers Mutual initiated this study to offer valuable insights and resources to support collectors and the broader watch community.
