From September 4 to 7, 2025, Bvlgari captivated audiences at Geneva Watch Days with the unveiling of two remarkable new timepieces and a retrospective dedicated to the iconic Octo Finissimo. This event highlighted Bvlgari’s blend of technical mastery and artistic collaboration, reinforcing its pivotal role in the realm of contemporary watchmaking.
Geneva Watch Days 2025 once again served as a magnet for watch enthusiasts, collectors, and curious onlookers along the picturesque shores of Lake Geneva. Among the standout participants, Bvlgari transformed its exhibition space into a gallery of horological artistry, focusing on the illustrious history of its flagship collection, the Octo Finissimo. This celebration marked a saga that began in 2014, achieving ten world records over the past eleven years.
A Retrospective of an Iconic Collection
Since its debut in 2014, the Octo Finissimo has redefined the standards of modern watchmaking. Its distinctive case design, inspired by Roman architecture, and ultra-thin movements have challenged conventional norms. From tourbillons to minute repeaters and perpetual calendars, each complication has been reimagined with a focus on finesse.
In Geneva, Bvlgari showcased a retrospective of its most iconic models, ranging from the 2014 Octo Finissimo Tourbillon to the 2022 Skeleton 8 Days. This exhibition underscored the brand’s prowess in marrying mechanical innovation with sculptural aesthetics.
Introducing Two New Creations in 2025
The first new release is the Octo Finissimo Lee Ufan x Bvlgari, a limited edition of 150 pieces honoring the renowned Korean artist. Its minimalist mirror dial, contrasted by black hands, reflects the essence of Lee Ufan’s sculptures. Beneath this sleek design lies the ultra-thin BvL 138 caliber, a testament to Bvlgari’s exceptional craftsmanship.
The second masterpiece, the Octo Finissimo Tourbillon Marble, pushes aesthetic boundaries even further. Limited to just 30 pieces, it features an Italian blue marble dial, a pioneering innovation in the watchmaking industry. Despite this bold design choice, the watch maintains a slender profile at only 4.85 mm thick, showcasing Bvlgari’s commitment to blending tradition, daring creativity, and rare materials.
An Essential International Gathering
Through these new launches and the retrospective, Bvlgari has solidified its position as a key player at Geneva Watch Days. This event, accessible to the public, underscores its role as a global platform where innovation and watchmaking culture converge.
While Geneva serves as the backdrop for this horological spectacle, Paris also plays a significant role. The Octo Finissimo frequently graces the Bvlgari boutique on Place Vendôme, bridging the rich Swiss watchmaking tradition with the elegance of French style.
