This year marks a significant moment for luxury timepieces, as they continue to be symbols of wealth and sophistication. However, the landscape of the watch industry is evolving, with women increasingly making their mark as collectors and investors. As the trend of quiet luxury prevails, more individuals are seeking watches that not only exude elegance but also promise longevity. To gain insights into this fascinating world, we turn to Malaika Crawford, a style editor at a leading watch platform and a passionate collector of exquisite timepieces.
Malaika Crawford is renowned for her expertise in curating impressive watch collections. Her social media presence reveals a particular fondness for Audemars Piguet, a brand synonymous with Swiss luxury and craftsmanship. The Royal Oak, a timeless yet trendy model from Audemars Piguet, has become a must-have in 2024. Before delving into the allure of these iconic pieces, let’s explore Crawford’s advice on selecting the perfect investment watch.
Choosing the Right Timepiece
Selecting a watch is a deeply personal decision, akin to choosing a signature handbag. While some collectors save for years to acquire their dream watch, the key is to trust your instincts. A watch is more than just an accessory; it can transform an outfit and become an extension of your personality. Avoid being swayed by fleeting trends and focus on how the watch makes you feel. A well-chosen timepiece can boost your confidence and enhance your overall appearance. When you find the right watch, you’ll know it instantly.
Shopping Tips from a Watch Expert
Before embarking on your watch-buying journey, conduct thorough research, but don’t feel overwhelmed by technical details. While understanding the intricacies of watchmaking can be fascinating, your primary focus should be on the watch’s aesthetics and how it resonates with you. Trust your gut feeling when making a purchase. If you’re investing in a high-end timepiece, ensure it’s something you’ll cherish wearing regularly. Visit boutiques and auction previews to try on different styles and sizes. Seeing a watch “in the metal” is crucial to making an informed decision.
The Allure of Audemars Piguet
Audemars Piguet has been a significant influence in Malaika Crawford’s watch journey. While many Swiss brands emphasize their heritage, Audemars Piguet balances tradition with modernity. The brand’s focus on openwork dials and perpetual calendars showcases its commitment to innovation. The Royal Oak, with its distinctive octagonal design, is a classic that resonates with both watch enthusiasts and fashion aficionados. Its timeless elegance is comparable to iconic fashion staples like the Chanel flap bag or the Burberry trench coat.
Craftsmanship is a core value for Crawford, who believes in investing in pieces that stand the test of time. Wearing a watch should be a pleasurable experience, combining respect for the craft with personal style. The intricate craftsmanship and historical expertise that go into creating a luxury watch make it a cherished possession.
Women in the Watch Space
The narrative surrounding women in the watch industry is shifting, with more women embracing roles as collectors and connoisseurs. Crawford appreciates design elements like gem-setting on sports watches, which challenge traditional notions of jewelry watches. This trend promotes fluidity and inclusivity in watch design.
In 2024, intricate watch dials are gaining popularity. An Openwork Royal Oak, for instance, signifies a level of watch-collecting experience or a keen eye for design. These dials offer a glimpse into the mechanical marvels within, appealing to both seasoned collectors and newcomers. Embrace the complexity of a mechanical watch and let it be the focal point of your ensemble, especially in casual settings where it can truly shine.
