This year marks a significant moment for luxury timepieces, as they continue to be symbols of affluence and sophistication. However, the landscape of the watch industry is evolving, with women increasingly making their mark as collectors and investors. As the trend of understated luxury prevails across different age groups, more individuals are seeking watches that offer timeless appeal. To gain insights into this fascinating world, we turn to Malaika Crawford, a style editor at a leading watch platform and a passionate collector of exquisite timepieces.

Malaika Crawford is renowned for her expertise in curating a remarkable watch collection, with Audemars Piguet being a standout brand in her repertoire. Known for crafting Swiss luxury watches for over a century, Audemars Piguet’s Royal Oak model is a must-have in 2024. Before delving into the specifics of these iconic pieces, let’s explore Crawford’s advice on selecting the perfect investment watch.

Choosing the Right Timepiece

When it comes to expanding your watch collection, personal style and intuition play crucial roles. Selecting a timepiece involves more than just picking a handbag, although there are similarities. Some collectors save for years to acquire the ideal watch, much like a fashion enthusiast might pursue a coveted Hermès Birkin. Ultimately, instinct is paramount. A watch is a deeply personal accessory that can transform an outfit and become an extension of your identity. It’s essential to choose a watch that resonates with you, making you feel confident and ready to take on the world. Trust your instincts, and you’ll know when you’ve found the right one.

Shopping Tips for Watch Enthusiasts

For those venturing into the world of luxury watches, thorough research is key, but it’s not necessary to delve into every technical detail. While understanding the intricacies of watchmaking can be fascinating, the primary focus should be on how a watch looks and feels. When investing in a significant timepiece, it should be something you are eager to wear regularly. Try on various styles in boutiques and at auction previews to determine the size, metal, and design that suit you best. Seeing a watch “in the metal” is crucial to making an informed decision.

Admiration for Audemars Piguet

As a seasoned watch enthusiast, Crawford has a deep appreciation for Audemars Piguet’s offerings. The brand stands out for its ability to honor its rich heritage while adapting to contemporary trends. Audemars Piguet’s focus on openwork dials and perpetual calendars showcases its commitment to innovation. The Royal Oak, with its distinctive octagonal shape, is a design that resonates with both watch aficionados and those who appreciate timeless elegance. It’s a classic piece that remains relevant and stylish, much like a Chanel flap bag or a Burberry trench coat.

The Importance of Craftsmanship

Craftsmanship is a vital aspect of watchmaking that Crawford deeply values. Investing in a watch that you can cherish for years aligns with the philosophy of dressing for pleasure. While respecting the art of watchmaking, it’s important to wear a watch for enjoyment and style. The tactile satisfaction of knowing that a watch embodies historical expertise and meticulous craftsmanship enhances the experience of wearing it daily.

Women in the Watch Space

The narrative surrounding women in the watch industry is shifting, with more women embracing roles as collectors and connoisseurs. Crawford appreciates the gem-setting on sports watches, which challenges traditional notions of jewelry watches being exclusively for women. This trend promotes fluidity and inclusivity in watch design.

In 2024, intricate watch dials are gaining attention, and Crawford encourages embracing these complexities. An Openwork Royal Oak, for instance, signifies a level of watch-collecting experience or a keen understanding of style. These dials are not just for seasoned enthusiasts; they offer an opportunity to explore the mechanical marvels of watchmaking. Wearing such a watch with a casual outfit can make it the focal point, deserving of admiration in the right setting.